Los Angeles: Victoria Beckham for Target Launch Party

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Celebrities Jessica Alba, Naomi Harris, Kate Mara and Zoe Saldana turned up at an exclusive garden party in Los Angeles to promote the upcoming launch of the Victoria Beckham for Target collection.  The former Spice Girl turned designer, Ms. Beckham, was on hand to pose for photo opportunities with guests to promote her Target collaboration.

Jessica Alba poses with Victoria Beckham

Jessica Alba poses with Victoria Beckham at the launch party for Beckham’s Target Collaboration.

Photos from the launch party were shared by the celebs in attendance including Jessica Alba on Snapchat and Instagram, Naomi Harris and Victoria Beckham on their Instagram feeds.

Jessica Alba, Victoria Beckham and Naomi Harris pose in Victoria Beckham for Target items.

Jessica Alba, Victoria Beckham and Naomi Harris pose in Victoria Beckham for Target items. (image via J Alba’s Snapchat)

Target’s celebrity launch parties pre-release of their designer collaborations always seem to whet the public’s appetite for the collections.  By now it’s part of the marketing launch for any Target fashion collaboration to invite celebrities to a party and take pictures of them wearing the Target apparel.  I’ve often wondered how much better the quality of the clothes might be (and if they could be made in America, by American workers) if the marketing costs for the celebrity appearances weren’t part of the Target budget. Fashion journalist Michelle D. Tyree of Fashion Trends Daily attended the party and noted that, ” The quality and fabrications are some of the best we’ve seen from the beloved collabs.”  From what I was able to see, the English vintage inspired prints and fabrics were very pretty. I just can’t offer an opinion on fit pr quality as I wasn’t able to try any of the items on. Party attendees were grabbing clothes off the rack to purchase quickly.  But were they buying for themselves, or buying to resell?  There are eBay listings springing up already for Victoria Beckham for Target.

Naomi Harris poses at the launch party for Victoria Beckham for Target.

Actress Naomi Harris poses at the launch party for Victoria Beckham for Target w Zoe Saldana (L) and Victoria Beckham (R). (Images via Naomi Harris Instagram)

Look for VBxTarget in stores and online on April 9th.  The collection will include kids and plus-sizes for Women. See some of our favorites from Victoria Beckham for Target pictured below with prices. If you plan to shop the collection, do have a look at our shopping tips before you go online to in-store.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.


  1. Target-Addict

    April 3, 2017 at 2:06 pm

    Couldn’t Victoria Beckham have gotten the pants tailored? Ugh – she’s swimming in them!

    • Mary Hall

      April 4, 2017 at 2:29 am

      LOL, I Know on the pants, it’s a wonder she was able to walk in them! 🙂