David Beckham in Armani Briefs Unveiled at Selfridges Today!

Pictured: LA Galaxy Star David Beckham signs Autographs at Selfridges.

I was so curious about how the appearance of soccer superstar David Beckham went at Selfrigdes earlier today, that the Armani PR folks sent me some cool video. Here is it. They gave him a very 1920’s vintage look with the slicked back hair in the photos. I’m thinking F. Scott Fitzgerald’s Gatsby when I looked at the pose and hair. What do you think? Underwear never looked so good. Take a look at the video below. I love it when the commentator ask Becks if he dieted for the photos, and he is all, like no, not really. He’s on the soccer diet out here in LA people.

My favorite thing about the whole event is that Beckham meet some of his younger fans and was kind and gracious to them. And they can’t even fit into his underwear yet!

Pictured: Beckham meets a young fan, not yet a wearer of Armani underwear. This is called “seeding the market” to develop brand preference later. 🙂

This isn’t earth shattering fashion news, or a great bargain, but it sure is entertaining. After all, The Recessionista can not live by coupons alone! I can only dream about my next shopping excursion in the UK at this point. May it come soon, and include my own trip to Selfridges. I need to start looking for coupons now 🙂

For a taste of London fashion, check out Ted Baker for Men & Women on sale at RueLaLa today. Click here to shop as my quest.