Lanvin Announced as Next H&M Designer
H&M has just announced that luxury design house Lanvin will be the next lower priced line for H&M. Hooray. This is such great news. The only time I shop Lanvin now is at the Barney’s Warehouse Sale because it is so pricey. I am looking forward to getting some affordable Lanvin, and I can’t wait to see this collection from the exquisite French label. People StyleWatch reports that there will be previews available on Nov. 2 with the collection in H&M stores on Nov. 20th. This is going to be crazy, as this will be the peak Black Friday shopping season time. OY!
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public,” Alber Elbaz, artistic director of Lanvin, says in a statement confirming the collaboration this morning.
I wonder if Lanvin would’ve collaborate with H&M pre the great recession? Whatever the cause, I am glad it’s happening. Lanvin for all! 🙂
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