Fashion’s Night Out, Vogue.com, and Polyvore Announce FNO Contest

Pictured: Vogue and Polyvore Partner for a Stylish NYFW contest.

Looking for a way to get to New York Fashion Week in a stylish and economical fashion? Well, I have some news for you! Fashion’s Night Out, Vogue.com, and Polyvore, the largest fashion community on the web, announce FNO Style Setter, a unique collaboration giving millions of style mavens a great way to get ready for the world’s premier shopping event online—plus the opportunity for two stylistas to win a grand-prize trip with a guest, to attend a Vogue photo shoot in NYC and tour the magazine’s famed fashion closet with an editor. Ok, the tour sounds good, but what about getting to take the stuff OUT of the closet and take it home? That’s what I’m talking about!!!

From August 15 through September 8, a special section of the Polyvore site (http://polyvore.com/fno) will showcase merchandise from FNO online retailers. So, save the date because this kicks off in 5 days.  The month-long event will allow Polyvore’s community of more than 10 million virtual stylists to participate in a contest for the best sets featuring their favorite fashion items. In addition, celebrity fashionistas, designers, and Vogue editors will also be guests on the site, creating their own sets.  How cool is that? The ultimate community of fashionistas will come together.  But wait there’s more.  Grace Coddington, the stunning Vogue editor with the Titian tresses, will be one of the judges. If you saw The September Issue, then you know she is fab! 🙂

“We’re thrilled to be partnering with Vogue for one of the world’s biggest shopping events,” said Jess Lee, Polyvore co founder. “This collaboration brings together Polyvore’s community of virtual style editors, Vogue’s esteemed editorial team, and top fashion influencers like Blake Lively, Alexander Wang, and Grace Coddington in an online celebration of the fashion industry.”

“We wanted to expand the ways people could enjoy Fashion’s Night Out, and working with Polyvore on FNO Style Setter is a perfect way to generate excitement around the initiative,” said Caroline Palmer, editor of Vogue.com. “We can’t wait to see all the sets the Polyvore fans will create over the next three weeks.”

How Style Setter Works
Each week, Vogue.com and Polyvore will debut one of the following themes—Fall Wardrobe Essentials, What to Wear on FNO, and Dress a Style Icon for Fashion Week— to inspire set creators. Each day the editors of Vogue.com will choose a single set to highlight on its Web site.

At the end of each week, either actress Blake Lively, designer Alexander Wang, or Vogue editor Grace Coddington will choose two sets from the week’s Vogue.com highlights to be eligible for the grand prize. **

On September 6, the six celebrity picks — chosen over the previous three weeks — will be presented to Vogue.com readers to vote on which set should be awarded the grand prize. The lucky fashionista who created the final winning set will be announced on September 9, 2011.

NOTE: ** Contest only open to legal residents of the 50 united states and district of Columbia who are at least 18 years old as of the date of entry.