Ageless Beauty: Helen Mirren is the new face of L’Oreal Beauty

Dame Helen Mirren , the 69-yr-old actress is the new face of L’Oreal.

Dame Helen Mirren has been announced as the new face of L’Oreal beauty products. It’s a stunning move for a global brand to chose an older woman in today’s youth obsessed culture to be the face of their brand.  In an era when so many women are obsessed with aging and using fillers and botox, it’s so refreshing to see the natural looking Dame Helen looking gorgeous and natural in the photos L’Oreal has released.  I’ve reviewed L’Oreal products here on The Recessionista and I think their skincare products are affordable and effective.  Their labs have been innovative in developing Retinol products for anti-aging.  Dame Helen is a great choice for any ad campaign, she’s a great role model, someone who looks good, but isn’t altering her appearance dramatically as she ages.

The three beautiful faces of Helen Mirren for L’Oreal Beauty. (images via L’Oreal.)

‘I am not gorgeous and I never was, but I was always OK looking and I’m keen to stay that way,’ she says.  ‘I have always loved the L’Oreal Paris brand, and I hope I can inspire other women towards greater confidence by making the most of their natural good looks. We are all worth it!’

In the words of Daily Mail editor Elsa Mcalonan,  on Dame Helen’s L’Oreal photo shoot. ” She looks amazing – the make-up is natural, her hair has plenty of volume and, best of all, these pictures don’t look as if they have been airbrushed.”

I’ll be putting the L’Oreal products Helen is wearing in the picture above on my beauty shopping list.  There great affordable products, all available at Target, Walgreens or your local drugstore.

• L’Oreal Brow Artists Pencil in Blonde $5.82.
• L’Oreal Age Perfect Cell Renewal Line Cream  $19.95 and Age Perfect Oil-Cream.
• L’Oreal Age Perfect Facial Oil $16.62 The  oils in the Age Perfect Oil sound amazing & natural (not artificial.)  Ingredients include: Olea Europaea Oil/Olive Fruit Oil, Simmondsia Chinensis Oil/Jojoba Seed Oil, Camelina Sativa Oil/Camelina Sativa Seed Oil, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Rosa Canina Fruit Oil, Parfum/Fragrance, Zea Mays Oil/Corn Oil, Prunus Armeniaca Kernel Oil/Apricot Kernel Oil, Passiflora Edulis Oil/Passiflora Edulis Seed Oil, Oryza Sativa Bran Oil/Rice Bran Oil, Tocopherol, Limonene, Pelargonium Graveolens Flower Oil, Citrus Aurantium Dulcis Peel Oil/Orange Peel Oil, Citronellol, Linalool, Rosmarinus Officinalis Leaf Oil/Rosemary Leaf Oil, Geraniol, Origanum Majorana Leaf Oil, Lavendula Angustifolia Oil/Lavender Oil, Anthemis Nobilis Flower Oil, Lavandula Hybrida Oil, Cucumis Sativus Fruit Extract/Cucumber Fruit Extract, Benzyl Alcohol, Citral, Curcuma Longa Extract/Turmeric Root Extract, Eugenol, Coumarin, Sclareolide, Rosa SPP/Rose Flower Oil, Jasminum Officinale Extract/Jasmine Extract, Alpha-Isomethyl Ionone.
• L’Oreal Volume Million Lashes So Couture
• L’Oreal Paris Magic Perfecting Base Face Primer $8.59

I’m guessing she’s also wearing L’Oreal Paris True Match Super-Blendable Makeup  priced at $6.99. I’ve used this product and it gives great overall coverage.

The L’Oreal products discussed here are all priced at under $20.00, so they are very affordable. For a limited time if you can receive a Target $5 gift card with purchase of 2 select Anti-Aging products.  That makes this products even more attractive from a price perspective.