Singer Foxes featured in H&M Divided Fall 2015 campaign

The mustard dress from the forthcoming Fall Divided collection for H&M modeled by Foxes.

H&M is doing another collaboration with a pop-star. British singer-songwriter and Grammy Award winner, Foxes, has been announced as the face of a new H&M Divided fall 2015 campaign launching this July. The campaign, shot in Los Angeles, features Foxes wearing a  mix of grunge inspired essentials: bomber jackets, varsity sweatshirts, graphic T-shirts, miniskirts, and bootcut jeans.  It goes without saying that the campaign is aimed at teens.   Divided is H&M’s Junior line.  Look for the collection at  select H&M stores worldwide, as well as online, beginning mid-July.

Foxes in a long black fringe knit vest, and ethnic embroidered shorts

The collection  sounds very Coachella/Boho-Chic.  It’s the type of fast fashion that H&M excels at.  The collection features a sheer mustard lace top, a long black fringe knit vest, and ethnic embroidered shorts. It’s almost a throw back to the 60’s Haight-Ashbury vibe. Accessories include essential wide-brimmed hats, and chunky-heeled platform boots.  I’ll look forward to seeing this collection in stores. The last collection with Florrie was a pleasant surprise.