Neiman Marcus & Alice and Olivia Partner for Pre-Coachella Runway Show

Ken Downing, Senior Vice President and Fashion Director of Neiman Marcus with Stacey Bendet, CEO and Creative Director of alice + olivia at the alice + olivia Fall 2016 presentation during New York Fashion Week.

Alice + Olivia is about to launch an in season (Spring 2016)  runway show and collection in the build up to the Coachella music festival.  The show will be held in Los Angeles and streamed live on social media. Alice and Olivia by Stacey Bendet in partnership with Neiman Marcus, will hold their first ever See-Now-Buy-Now runway show on Wednesday, April 13 at NeueHouse Hollywood in Los Angeles, California. The show, held the Wednesday before Coachella, will feature the highly anticipated alice + olivia x Grateful Dead capsule collection paired with limited edition items from the Spring 2016 collection. Twelve exclusive items will be available at Alice and Olivia and Neiman Marcus’ website.  The Alice and Olivia Spring collection adds a touch of Bohemian chic to Neiman Marcus’ Spring fashion offerings.

A look at the Alice and Olivia Grateful Dead collection previewed in the Fall at New York Fashion Week. (Photo: Getty Images.)

Ken Downing, Senior Vice President and Fashion Director of Neiman Marcus, will co-style the runway show with Stacey Bendet, CEO and Creative Director of Alice + Olivia. The runway show will be streamed live from Los Angeles on both Alice + Olivia’s and Neiman Marcus’ social channels, including Periscope and Facebook Live. Both the Alice and Olivia website and Neiman Marcus’ website  will host videos of the runway show beginning Friday, April 15, 2016.

According to a survey from the Council of Fashion Designers (CFDA) conducted by the Boston Consulting Group  on the future of New York Fashion Week, in-season runway shows are more desired by consumers.

 “I hope to inspire consumers worldwide to kick off their festival season with Alice + Olivia,” says designer Stacey Bendet, “a See- Now-Buy-Now runway show is something I have been wanting to do for a few seasons but it took time to feel out when and where felt right…I wanted what I showed on that runway to be relevant to what consumers actually want to wear, now. I came up with the idea to have the show around Coachella and have the runway looks be based upon things that every girl would want to wear to a music festival.”