Alternative Apparel ‘s Star-Studded Opening in Venice, CA and Special Sale

Pictured: Alternative’s CCO Greg Alterman, and friend with actress Joy Bryant of Parenthood (photo: M. Hall)

 The recent opening of the Alternative Apparel store on Abbot Kinney in Venice was star-studded. Pictured above are actress Joy Bryant (on the right) from the TV show Parenthood, with Alternative’s Greg Alterman (Alternative Founder and Chief Creative Officer.) Joy was wearing Alternative’s comfy Burnout Fleece Flowy Wrap in Black Heather layered over Alternative’s MK Throwover in Camel Heather.

Pictured: Actress Brittany Snow in the middle, flanked by friends. (photo: M. Hall)

Also in attendance was actress Brittany Snow (Harry’s Law, Hairspray), wearing Alternative’s Modal Silk Half Sleeve Croppy Top in Black.  It was a great opening night. 

Pictured: Lovely soft shirts in warm colors are the forte of Alternative Apparel. (photo: M. Hall)

 Since the opening, I’m following the store’s Twitter feed  @alternative1337 to get all the latest savings.  I love the color pallette of their super soft cotton shirts pictured above!  If you’d like to try Alternative, now is the time.  Today begins their 2 day friends and family sale, (Wed 5/25 and Thurs 5/26).  Simply fan  Alternative Apparel on Facebook to get the code!  With the code you’ll receive 30% off plus free shipping.  These are the kind of friends we all need.