London Fashion Week

Burberry to Preview Spring 2016 Collection on Snapchat

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Burberry will preview its womenswear Spring/Summer 2016 collection live on Snapchat at 7PM (London time) today

In advance of its London Fashion Week show on Sept 21, Burberry will preview their Spring/Summer 2016 collection today on Snapchat at 7:00 PM in the UK; 2:00 pm EST (New York) and 11:00 am PST (Los Angeles). Burberry is always on the cutting edge with its social media campaigns around their collections.  According to Burberry, the Snapshot show is designed to reveal Burberry’s latest collection  while the  finishing touches are being made in the Burberry heaquarters studio in London.  The content and glimpse of the collection will be unique to Snapchat and will then disappear after 24 hours for its airing on the popular mobile app.  So Burberry fans and press who want to see things in advance should add Snapchat today and then save some time this Sunday to tune in.   If you watch, let me know what you think.

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