Burberry
Burberry Unveils Fall 2015 Fashion Campaign
Burberry today unveiled its Autumn/Winter 2015 campaign, introducing the latest additions to its Burberry Family. Generally, I enjoy every new Burberry campaign from both a marketing and a fashion perspective–they do a great job on every aspect from the clothes, to the photography, the music, the videos and the social media. The quality of the clothing and the handbags also remains very good in a time where so many fashion brands have cut back with the result of producing inferior product. The campaign, shot under the creative direction of Christopher Bailey presents a cast of 12 young British actors, musicians and models, marking the first Burberry campaign for the majority of the cast. One of the more notable members of the cast is Rolling Stone Keith Richards’ granddaughter Ella Richards. Ella is the daughter of photographer Marlon Richards. The campaign was shot by Mario Testino in London’s iconic St James’s area.
“We have a talented new young cast in this campaign from the worlds of music, fashion and film. Seeing them together in this iconic London setting allowed us to celebrate the intersection between London’s great energy and its magnificent tradition.” Christopher Bailey, Burberry Chief Creative and Chief Executive Officer.
Watch the full campaign video to get a glimpse of the collection, and the bright boho patterned womenswear scarves and wraps. The video cast features Amber Anderson, Clara Paget, Tom Odell, Harry Treadaway, Holliday Grainger, Florence Kosky, Jackson Hale, Ranald Macdonald, Oliver Burslem, Oscar Robertson, Ella Richards and Oscar Tuttiett modeling to the song “Shadows” sung by Clare Maguire.
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