Chanel Goes Viral with BLEU DE CHANEL by Scorsese

As I’ve said before right here on my favorite blog, The Recessionista, I love it when the designers and fashion houses find creative ways to use social media to market their brand.  I just saw the new Bleu de Chanel viral video for the Men’s fragrance of the same name, and I love it. It’s a great little art film within a social media commercial.   The film is set to the Rolling Stones song, “She Said Yeah” and channels another great memory from the 1960’s the film, “Blow Up.”  There’s even a recreation of the scene where the photographer gets down on the floor with model.  The Chanel video was directed by Academy Award winner Martin Scorsese. It’s certainly way more than a typical commercial for fragrance.  I’ll be curious to see how many views it gets on YouTube, Chanel.com and beyond!   As always with the viral, viewing is free, but you must bring your own popcorn. We know Scorese loves the Rolling Stones.  He directed their 2008 documentary, “Shine a Light.” No wonder he chose them to be the backdrop for his 60’s inspired tale of a fashion photographer.  I wonder what Coco would think?