Shopping Technology
Fashion and the Webby Awards: Geek Chic
Pictured: Anna Wintour and Harry Potter’s Daniel Radcliffe at the Webby Awards. |
When they first started, before they were hailed as the Oscars of the Internet, the Webby Awards were perhaps thought of as the ultimate Geek fest. But now more. Now the Webby Awards are one of the hottest tickets in the entertainment industry with major print media in attendance to cover. There’s even a red carpet preceding the festivities. The night just didn’t belong to the Geeks last night, it was shared with the chic. None other than Vogue’s Anna Wintour graced the festivities to pick up the award for the “People’s Voice for Fashion.” Ironic as most People aspire to not only listen to the voice of Vogue, but also have her fashion budget. Picking up the award, the Vogue Editor in Chief said, “Sometimes geek can be chic.” Yes, in this digital age, it’s more like geek is the new chic.
Also honored with a Webby last night for “Best Fashion Website” was the unique site Nowness. I like Nowness for both it’s cheeky sense of humor and cool pictures. The site is all about luxury, but it’s great window shopping and good for a laugh. Especially the pampered pet stuff 🙂 The Nowness five word acceptance speech was a winner. “Nowness is the new black.” Congrats to Nowness for such an impressive achievement and their win against more established players in the web space for fashion.
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