Futuristic H&M Studio Collection Premieres at Paris Fashion Week

Models at H&M’s Paris Fashion Week in the new H&M Studio collection

It’s the only truly affordable collection to grace the runways at Paris Fashion Week: the annual H&M Runway show.   This year H&M pulled out all the stops to impress consumers and the fashion press with  lunar landing type staging and top supermodels on the runway.   The sporty show debuted last night at the Grand Palais in Paris. The H&M Studio show for autumn/winter 2015 show featured models such as Kendall Jenner, Gigi Hadid and Joan Smalls in pieces from H&M’s key seasonal collection, which combined functional separates with feminine layers. Celebrities Solange Knowles, Audrey Tautou and Noomi Rapace were among the guests who sat front row at the H&M Studio show, held during Paris Fashion Week in a uniquely constructed lunar landscape inside the Grand Palais.

H&M STUDIO FOR AUTUMN-WINTER 2015

The set  for the runway show imagined a fashion moon landing, with a colony of space craft dotted around the catwalk. The show was opened by style icon and music producer Caroline de Maigret, who walked the runway like the first woman on the moon, de Marigret entered the space pod and started her live DJ set that put the show in motion.  To see the show, watch the video from H&M here:

Zip-up jackets and coats paired with slender pants set the sporty mood on the H&M Studio catwalk for autumn/winter 2015, with futuristic shimmer from lurex knits and dresses, along with functional pieces like hooded anoraks and zip-fronted jumpsuits.

H&M Studio is H&M’s limited-edition collection of key seasonal pieces, with its own dedicated design team. The autumn/winter 2015 collection will be available in 200 stores, as well as online, from September 10, 2015.

“That was my favorite H&M Studio collection so far. I loved everything about the H&M Studio show. There’s a green turtleneck and pants I want to get my hands on right now,” said Solange Knowles H&M is such a great brand. Every cool girl, every model, everybody wears H&M,” said Karolina Kurkova.