Gap Debuts Flash Sales with Special Trenchcoat Offer Today

Photo: Gap soft trench coat and Flashion item for March 5. Credit: Gap

Gap has come up with a new marketing gimmick to compete with all the online sample sale sites (think Gilt Groupe, Ideeli, MyNines, etc.) called “Flashion” (that’s Flash+ Fashion) sales.   The sales are being promoted via the Gap Facebook pages as special limited time sales.  It’s certainly an interesting use of social media to promote in-store deals. Starting today, March 5th, the Gap will be offering regular special sales on deals “in-store” only, for a limited time.  Today, they are offering the above gray, wrap front, short jacket for $50.00 (reduced from $89.95) in stores from  10 a.m.–9 p.m. On their Twitter channel, Gap is urging customers to say “FLASHION” at  checkout to get the deal on the Trench coat. Although  the sale on the trench was initially promoted as being in-store only, I did find the Trench on Gap.com for $50.00.

Next up, look for the Hillary flare jean on sale March 11th for  $45, regular price, $69.50.  What do you think readers?