Gap and GQ Launch Best New Menswear Designers In America Collection

Aviator Nation, Baldwin, Bespoken, and Ernest Alexander Create Limited-Edition Menswear Collection for Gap.

Why should all the budget fashion be primarily targeted at Women? Men are looking for fashion deals too, and now Gap has partners with GQ for a second  “Best New Menswear Designers In America” collection. This collection has  price points starting at $30 for essential items such as a knit beanie and ranging up to $348 for more indulgent pieces like a suede baseball jacket (a little over the top in my opinion for the price. ) The collection is available at select Gap stores worldwide and online at Gap.com. Our spies tell us that this collection will include hats, belts, tweed ties, backpacks, and scarves; graphic tees, oxfords, and chambray shirts; utility pants, fleece sweatpants, and denim; and blazers, vests, parkas, and waxed field jackets.

The four designers below, along with the pieces from their limited-edition Gap capsule collections, will be featured in a special ten-page advertising insert in the October 2013 issue of GQ.

• Aviator Nation founder Paige Mycoskie , inspired by a cool ’70s California vibe, develops her own fabric washes and graphics, giving her collection an authentic, lived-in vintage feel.
• Kansas City–based Matt Baldwin’s Baldwin brings timeless functionality with a clean architectural aesthetic for designs that are minimal, modern, and decidedly masculine.
• Brothers Liam and Sammy Fayed of Bespoken fuse Savile Row traditions with a youthful rock ‘n’ roll attitude to create sharp, modern menswear.
• Specializing in handcrafted heritage materials and authentic finishes, Ernest Alexander takes the rugged yet refined man from workday to weekend in style.

Sounds interesting, I’m wondering how this will do.  There are still plenty of Phillip Lim for Target menswear items at my local Target so we’ll see if Gap can draw consumers into store with this collection of menswear.