Kinder Aggugini for Macy’s Budget Line Arrives Feb. 15

Kinder Aggugini for Macy’s long sleeved dress

Isn’t this blue dress with the white geometric patterns amazing? And even more amazing is the price.  It will be sold for $68.00 US at Macy’s stores on Feb. 15th.   The dress is designed by Kinder Aggugini, a talented, but not exactly famous designer.  Macy’s is going to give H&M a run for their money with their new line of well-priced fashions. Kinder is the first designer in a series of collections for Macy’s that will include Matthew Williamson and later Karl Lagerfeld.  Kinder Aggugini  has worked for Vivienne Westwood and Calvin Klein.  He’s well known in fashion circles, but he is virtually unknown to American mainstream shoppers who visit retailers like Macy’s. It will be interesting to see if he can bring fashionistas into Macy’s.
Based on the style of the dress above, if shoppers find his clothes at Macy’s, I think they will love them.  There is a black and white trimmed cardigan in the collection’s look book priced at $78.00 that is to die for.

Designer Aggugini  told NBC New York, “I want to do clothes that stand on their own. So you don’t have to look at the price tag to decide whether you want to buy it. I want people to be surprised by the prices. Friends of mine say, who needs a boyfriend when you have shoes like that. That’s what I want to do, the kind of clothes that people would die for.”    I can’t wait to see his collection of dresses, jackets and even shorts on the Macy’s sales floor.  Next up for Macy’s, H&M Alumni Matthew Williamson.