Kmart Goes Vogue with a New Look on Affordable Style

This is not your Mother’s Kmart! Check it out, this is a picture of a new military inspired jacket by Kmart Design from the September issue of Vogue.  Yes, Vogue magazine you know that place that Anna Wintour works. To my surprise, I saw this jacket live in person at the recent BlogHer conference in New York, and it really is a WOW.  Both from the look of the garment and the price point.  The “Sergeant Pepper” styled jacket was on a mannequin at the Kmart Design “Getting Gorgeous” event booth, and I did a double take when I saw it.  This is really a new look for Kmart Design.  One of the things I like about their new line, inspired by what they call “rocker chic” is that it is created by some unknown, but obviously fabuless designers. These are really trained designers working on this product line.  I am so tired of these celebrity fashion lines that put all the money into getting the celebrity to label their product, and then they turn out cheap, poorly made fashions under the label. In contrast, Kmart has taken a refreshing approach.  They are working with over 200 trained designers from boutiques and department stores to build a new fashion line.

Kathy Huynh, VP of Women’s Apparel Design for Kmart, says “We want fresh fashion that’s on-trend but it also understandable and affordable. It’s about buying those few new pieces and incorporating them into your wardrobe to give everything else a fresh lift”.   Look for more of the new Kmart designs  debuting in the September 2010 issue of Vogue shot by famed photographer Alexi Lubomirski (V Magazine, GQ).  I wonder if we might see Anna Wintour turning up at an event in New York all dolled up in the big K? Now that would give whole new meaning to Fashion’s Night Out! 🙂

What do you think readers? I’m impressed.  Frankly, I didn’t expect something this good looking from Kmart.  Note, the line also includes some great looking jewelry at cheap and cheerful prices.

I received a cool, coloured Kmart Design scarf (above) from Kmart at the BlogHer conference that I am giving away to one lucky reader. Here’s what you need to do to win. Leave a comment here on the blog by August 30th about letting me know your thoughts on the Kmart collection.  How does it look to you cheap or chic?  Leave your email address with your comment like so, so we can find you to let you know if you win: kmart at yahoo dot com.