Beauty
Perricone MD expands their Anti-Aging Pre: Empt line to Nordstrom + ULTA Beauty
Perricone MD has announced that more stores will now carry their award-wining Pre:Empt Series line of anti-aging skincare products. The new distribution strategy is designed to introduce the skincare products to an new audience: millennials. The Pre:Empt Series skincare line will now be carried by all 950 ULTA Beauty and 47 Nordstrom stores.
So what’s so special about the Pre:Empt Series? Pre:Empt offers a proprietary Nrf2 Antioxidant Support Complex™ developed by anti-aging pioneer Dr. Nicholas Perricone. If you’re not getting enough Antioxidants in your diet, and most people aren’t, NRF2 Antioxidant Support Complex’s antioxidant-rich ingredients, including Cress Sprouts, Turmeric, Green Tea and Olive Lea can help boost your immune system and promote anti-aging. Tumeric in particular has been shown to be powerful anti-inflammatory with many health benefits.
The Pre:Empt Series collection consists of four products: Exfoliating Pore Refiner, Oil-Free Hydrating Cream, Skin Perfecting Serum and Brightening Eye Cream. An affordable travel starter pack is available for $79.00 reduced from $149.00 for consumers who wish to try the products.
The Pre:Empt Series has won a series of beauty awards including the coveted Allure “Best of Beauty” Award for the Oil-Free Hydrating Cream. The Cream was also won an O, the Oprah Magazine Beauty Award. The Skin Perfecting Serum was honored with a Shape Beauty Award. Consumer reviews for the products on Sephora from users are also very good (typically 4 to 5 stars.)
Three new Pre:Empt Series products are now available exclusively at Sephora: Daily Foaming Cleansing, Refreshing Shower Mask and The Fixer Oil. The Daily Foaming Cleanser rounds out the cleansing regimen while the Refreshing Shower Mask and The-Fixer Oil offer multi-tasking benefits for busy young adults looking for an effective, but edited skincare assortment. Pricing for these new Pre:Empt Series products ranges from $38-$50 at Sephora.
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