Stella McCartney for Target Australia– Sell-Out

As I reported a few weeks ago the Stella McCartney for Target range launched at  select Targets in Australia on Friday, Oct. 29th.  According to the Sydney Morning Herald, “More than 100,000 people visited the Stella McCartney collection on the Target website”  prior to the Oct. 29th launch.  The Recessionista’s special Australian correspondent, Fiona Smith,  was in line early Friday morning at Target in Melbourne for the launch of the collection.  She was greeted by long lines, and Target personnel distributing champagne in celebration of the anticipated launch.  Unfortunately, she wasn’t able to get close enough to the goods to purchase.  It sounds like the launch was the type of thing we’ve had here  in the US for H&M where fashionistas wait in line for the designer goods and then swarm in at opening, to general mayhem. Apparently with prices under $300 Australian dollars, more than a US Target,  but still much cheaper than Stella’s high-end line, the launch was too much for Australian fashionistas to resist.  Although she struggled mightily, our correspondent Fiona was unable to snatch even one piece of Stella for Target Oz.   In her opinion, the products looked good, and of good quality, however, she thought they were cut a bit smaller than the usual Target clothing lines.

Right now, only a few pieces for Stella’s Australia line for Target have surfaced on eBay.  That tells me one thing.  Customers are liking the clothes too much to part with them, even for profit from buyers in Canada, the US, Europe and the UK who are Stella lovers.   That just makes me want to scream, “SteLLL-AHHH…” ala
Stanley Kowalski in  the play “Street Car Named Desire.”  Here’s hoping Target brings Stella to the US, as they did with Zac Posen.