Stella McCartney Partners with The Real Real to Resell Luxury Goods

The Real Real is announcing a partnership with designer Stella McCartney to encourage recycling and reselling of the designer’s authentic apparel and accessories. The announcement was made today, on the newly established National Consignment Day. Stella McCartney is one of the first luxury lifestyle brands committed to sustainability.   The designer has long promoted eco-friendly, sustainable fashion.   The announcement is timed on the same day as the Stella McCartney Summer 2018 fashion show in Paris.  Ms. McCartney showed clothes made from sustainable viscose and cruelty-free alternatives to leather today at her Paris Fashion Week show.  The designer’s eco-friendly items have been some of her biggest sellers.

“Sustainability is important to us and I’m excited to be partnering with The RealReal on this new sustainable program. We believe that consignment and recommerce can play a significant part in reducing the amount of raw materials that are required each year from our planet. This is key in our commitment to becoming part of a more circular economy,” says designer Stella McCartney. ” By ensuring that our products are used for the entirety of their lifecycle it is possible to begin to slow down the amount of natural resources currently being cultivated and extracted from the planet for the sake of fashion.”

Designer Stella McCartney.

Stella McCartney fans can find her gently carried bags and fashions  on sale at reduced prices on The Real Real website.

An authentic Stella McCartney Falabella bag on sale at The Real Real.

If you haven’t been recycling, consider these facts. More than 80 billion pieces of clothing are produced worldwide each year. Of these pieces, 75% will end up in landfills, meaning we are using up the planet’s resources at a rate that is truly unsustainable. In fact, August 2^nd of this year marked ‘earth overshoot’ day meaning that on that day we used more from nature than our planet can renew in the whole year.  The RealReal is introducing the #NeverThrowAway movement urging consumers to either consign or donate items they no longer want.

How to Observe National Consignment Day:

• Consign:
  • Set up an in-home consignment appointment. Get started here at The Real Real.
  • Set up an office or facetime appointment with one of The RealReal’s experts to receive a free price quote, or drop off your items at a Luxury Consignment Office. Get started here.
• Donate:
  • The RealReal encourages consignors to donate items to its charity partner GOOD+ Foundation, a non-profit organization that is breaking the cycle of family poverty through donated goods. Learn more here.
• Social Media:
  • Demonstrate your commitment to sustainable living and conscious consumption by posting your consignments and donations on Instagram using the hashtags #NeverThrowAway and #NationalConsignmentDay.