Urban Outfitters Launches New Fitness Brand Without Walls

Urban Outfitters launches Without Walls a new store offering fitness gear.

Urban Outfitters is picking the perfect time of year to launch a fitness brand.   At the start of a new year, most of us are focusing on getting in shape and being mindful of our health. This week at their Santa Monica store on the Promendae, URBAN OUTFITTER’S  will celebrate their new active concept fitness brand called WITHOUT WALLS.   The public is welcome to stop by Urban Outfitters Santa Monica on Thursday, March 13th at 5 pm to hear music by DJ SoSuperSam and see the new store.  The online store is already open and features women’s and men’s activewear and gear for fitness, surf, trail, and cycle sports. The shop also offers items from similar brands Newline, Asics, Onzie, Seea, ALTERNATIVE, Columbia, Mowgli Surf, Poler, Vans, and Patagonia.  Other WITHOUT WALLS installations will be housed inside Urban Outfitters stores in locations in New York,  and in California at Space 1520 in Hollywood, Costa Mesa, Santa Monica and San Francisco.  I’ll be attending the store opening in Santa Monica and will be sharing news about this new concept soon.