Verace for H&M: Shopping Rules and Limits

Pictured: Donatella Versace on the Milan runway in an H&M Versace dress (photo via H&M)

The Versace for H&M collection will go on sale this week. The sale will occur on Thursday, Nov. 17th in Europe and Saturday, Nov. 19th in the US.  To help shoppers in the UK and London, The Telegraph has published H&M’s rules for shopping Versace.  The sale will be determinedly organized according H&M reports published in The Telegraph.

“There will be lines, and wristbands to tag shoppers.  Shoppers will have time and item limits for shopping in the stores.  shoppers will need to queue in advance to receive a wristband with an allocated shopping time on it. Wristbands, which will be given out on a ‘first come first served basis’ will be available from 7am on Thursday 17th, in anticipation of stores opening at 9am that day.


Shoppers will be allowed in stores in groups of 20, with a shopping allowance of just 10 minutes. Customers can only buy one of each item and only in one size to stop customers buying for their friends or bulk-buying popular styles to sell on eBay.”

Pictured: How to shop Versace for H&M (via HM.com)

Clearly, the days where mongrel hoards of shoppers swarmed into H&M taking all the goods off the racks, as they did with Stella McCartney, are over.  Or at least H&M is taking precautions to try to make it so.  I will be interested to read the news from the UK to see how the lines and wristbands thing goes on the 17th.  The Telegraph  reports that H&M will reward early bird shoppers. According to the English paper and H&M online, “the first 280 shoppers at H&M stores will be offered a 20 per cent discount which can be used against the rest of the brand’s collection (but not the Versace collaboration) and a sample of Versace’s latest fragrance.”  H&M has published guidelines on their site about how to shop the collection.   According to Fashionista.com ” The rules will be similar here in the US, but stores will open at 8am instead of 9am. Wristbands will be given to ladies, but not to guys shopping.” Is that discriminatory? Seems strange to me.  To read the complete set of H&M shopping “guidelines” click here.

 Frankly, I find it all a bit daunting.  I like some Versace items, and then there are some that are way too flamboyant for my tastes.  Of course, it all depends on your individual taste and your willingness to give of your precious time to stand in line for several hours.  I’m not sure I’m up for it this year, what about you? Are you thinking of camping out?