White Lightening: H&M’s Conscious Collection is White Hot

Last night I had the pleasure of shopping the big H&M store newly launched in Las Vegas.  The new store is in the Forum Shops, surrounded by upscale, pricey retailers like Valentino, Tory Burch, Dior and Tourneau. The Forum Shops offer the same pricing and selection as Rodeo Drive stores, which means beautiful garments at outrageous prices.  This makes the Vegas H&M a welcome respite from all the over priced, albeit luxury, shopping.

Pictured: The H&M White Dress recently worn by Natalie Portman.

With the launch of the new H&M Conscious Collection, made of recycled fabrics, the store delivers both value and summer chic. The collection which is for women, men and children and is made from environmentally – adapted and greener materials such as organic cotton, Tencel® and recycled polyester. H&M’s designers have been inspired by different shades of white. Ironically, the H&M designers for Conscious seem to think that white is one of the most important colors this Spring. The entire collection has a a minimalist, tailored look is combined with romantic lace, Broderie Anglaise, frills and draping.

The  H&M Conscious Collection is a real winner, in my opinion.  The white dress Natalie Portman wore at a recent Hollywood red carpet event (pictured above) looks as good on the rack as it did on the Academy Award winner.  Priced at $49.95, it’s a very good value.  Look for the gorgeous peach colored shoes to complement all the white looks.  If you see the collection, leave a comment and let me know what you think.