Hunter’s British Boots and Apparel coming to Target for Spring 2018

Most fashion lovers are familiar with the practical and cool boots from British heritage brand Hunter.   We’ve all seen celebrities sinking into the mud at Glastonbury or other music festivals wearing Hunter boots.  Now consumers will have the opportunity to buy Hunter boots and other items at Target.  That’s right, Hunter’s British boots and apparel coming to Target this Spring.

Hunter and Target are unlikely collaborators, its almost like Burberry coming to Target! I have to wonder if that will be next.  Hunter was founded in 1856 and is known for its distinctive “Wellington Boots”  or Wellies as they are more affectionately known.

A selection of Hunter’s Tall Rubber Boots at Nordstrom.

These tall rubber boots are durable and have been made in a variety of colors and patterns over the years.   In the US, the boots are sold at Nordstrom and discounted at Nordstrom Rack. 

Items for Target’s upcoming Hunter Collaboration for Spring.

So will Hunter customers and Coachella concert goers flock to Target this spring to pick on the Hunter x Target collaboration as Liberty of London customers did years ago?   As with their Liberty of London and Missioni collections, the Hunter Target collaboration will feature more than 300 items. According to Target, the collection will offer “apparel and accessories for women, men, girls, boys and toddlers, as well as products for the home and outdoors.” These outdoor items will be a first for Hunter.   As with Target’s Lilly Pulitzer collection, there will be Hunter hammocks, sunshades and coolers.

The Hunter for Target collaboration will feature apparel and boots for adults and children.

Hunter for Target will be available Saturday, April 14, 2018, at select Target stores and Target.com. Prices will range from  $5-$80, with most items under $30.  In a first for Target’s design partnerships, REDcard holders will receive early access to order exclusive colors in select styles on Target.com beginning Saturday, April 7, 2018.  Watch this space for details as we’ll publish more information about Hunter for Target as the news evolves and a review of the merchandise when we are able to try the items.