Announcing Josie Natori for Target via Twitter!

I’m beginning to think that Twitter is becoming as important a PR tool for some (not all designers) as Women’s Wear Daily or Vogue!  In the age of social media designers don’t need press releases or splashy media kits to tell the world about their latest plans.  Check out the recent announcement by designer Josie Natori that she will be the next designer entering the Target “Budget Brigade”, or maybe it’s bra-gade in Josie’s case.

“I am pleased to announce #JosieNatoriforTarget collection launching in Oct! Beautiful bras, panties, sleep, loungewear, chemises and camis!” said designer Josie Natori via her Twitter.  Love how she included the socially savvy hashtag #JosieNatoriforTarget in her Tweet!  There will be two installments of Josie’s east west sensibility at your local Tarjay.  The retailer’s first limited-edition lingerie and lounge wear collection, Josie Natori for Target, will be available at most Target stores and on Target.com in two installments. The holiday collection will be in stores from October 30, 2011 to December 25, 2011. The second installment will be available from January 1, 2012 to February 26, 2012.

I’ll be interested to see what this stuff looks like and if Target can give Victoria’s Secret a run for the money in the holiday lingerie gifting department. Not to mention the run to get ready for New Year’s Eve parties. Target Australia has bought out designer lingerie collections with success, but I don’t think that this has really been done state side unless you count the Liberty of London and Calypso St. Barth prints stamped on ladies lingerie that Target has done.  Josie Natori bras typically retail for about $50.00 to $70.00 US, so I would expect the Target collection to be about half that price. If you don’t want to wait, check the designer’s sale on her website.