Adam Levine Launches Womenswear for Kmart

Fashions from Kmart’s forthcoming Adam Levine collection

Adam Levine, star of The Voice and Maroon 5 frontman, has announced plans to bring his rock n’roll style to Kmart in a womenswear collection. The collection, which ranges in price from $12.99-$29.99 for apparel and $6.99-$29.99 for accessories, will be available exclusively in 500 Kmart locations nationwide and website Shop Your Way launches on April 10, 2014.   Our spies tell us that Coachella ready sundresses,  tanks and shorts will be key collection pieces. Other collection highlights will be floral adorned kimono tops, colorful twill shorts, crocheted bralettes and an assortment of denim. Additionally, the line offers unique pieces, including a demure lacy sheer blouse and a summer Aztec maxi dress.

Adam Levine’s family owns the Los Angeles M.Fredric stores, so Mr. Levine, unlike many celebrities, was actually raised on retail and fashion.  These skills should serve him well at Kmart where his menswear line is already a success.