Amazon Prime Day Fashion & Beauty Sale

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Amazon Prime Day for 2020 starts  Oct. 13,2020.   Prime Day is the day the Amazon website offers their special ‘prime’ members who pay a yearly fee special deals.   If you’re not already a prime member, you can participate in Prime Day, by starting a free Prime trial any time by visiting

Amazon Prime Day has expanded to 13 countries this year, and Amazon is bringing new and existing members in the U.S., U.K., Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria. Everyone expects deals on electronics & the Amazon Echo on Prime Day, be we have our eyes  on fashion & beauty deals from the behemoth online retailer.

amazon luxury beauty

Amazon makes a play for the upscale beauty market with a luxury beauty online.

Based on what we saw on sale on Prime  Day  last year, we expect to see discounts on designer fragrances like Burberry, Marc Jacobs, Calvin Klein and Paco Rabanne.  For high-tech beauty trends,  we’ll be watching to see if Amazon discounts LED Photon Therapy 7 Color Light Treatment Masks.  We’re hoping for discounts on Korean Beauty products like snail serum for anti-aging (hey, it may sound gross but it works!)  and their luxury beauty department section of the site.  In the build up to Amazon Prime Day select luxury beauty products are already on sale for 30% off of retail.

Amazon Prime Day fashion and beauty deals to look for

Right now, Amazon hasn’t revealed what fashion items will go on the sale. Based on the 2019 sale, watch for shoe deals on Nike and Aldo. Fashion watches from Michael Kors and Gucci may also be reduced–at least we hope so.  Designer handbags and jeans will be other areas to watch.

We’ll update this post with new details as we get the information, so watch this space.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.