Anthropologie Partners with Nikki Reed for Eco-Friendly Beauty Line
This week in Los Angeles Anthropologie introduced a partnership with actress, activist, model and singer Nikki Reed, and stylist Morgan Bogle, to celebrate a new collection of beauty products entitled “BaYou With Love.” The products will be sold at Anthropologie stores and online. So, in a sea of established beauty products, what is different or unique about “BaYou With Love?”
The “Bayou With Love” products are marketed as an exclusive collection of clean, eco-friendly products crafted in the USA using plant-based ingredients and recycled plastic. The collection launches at Anthropologie this month simultaneously with the BaYou With Love website. Nikki and Morgan founded the company to address the lack of options for upscale, eco-friendly fashion and beauty. Readers, have you noticed a lack of options in this area of beauty? Personally, I have not, there is Jessica Alba’s Honest Company, Gwyneth Paltrow’s goop and established organic beauty brands like Physician’s Formula.
I will be interested to see if this latest celebrity labeled beauty venture meets with success and receives good reviews from consumers. Initial offerings in this line include plant perfume, multi-purpose skin balm, all-natural lip and cheek tint and a soy-wax blend. aromatherapy candle