ASOS Factory Fire: Some Customers are Unsympathetic via Twitter

The fire at the ASOS factory via Twitter.

The Twitterverse blew up this week as low price fashion retailer ASOS suffered a  fire at their factory, causing orders to be delayed.  ASOS announced on Twitter that there was a fire at their Barnsley UK Warehouse and had to close their website as they were unable to fulfill orders.  Not surprisingly, instead of receiving support from customers or concern, there was a lot of angst on Twitter over missed orders.   Everyone from teenagers missing getting prom dresses to fashionistas mourning the loss of fast fashion items weighed in. 

The note from ASOS about their website closure.

Via their Facebook Page, ASOS made the following statement:  “We experienced a fire in our warehouse tonight and fortunately nobody was hurt. We understand there has been substantial damage but it’s too early to ascertain the extent. We will not be taking any orders in the meantime. Sincere apologies for the inconvenience.”

Some Twitter users even asked if orders could still be shipped, perhaps not realizing that closed means closed.

One Twitter user asked if orders could still be despatched.

In a more comical response some users actually mourned the loss of the damaged fashions.  One Twitter user wrote that she was “praying for dem clothes.”  To see more Twitter responses to the ASOS fire, check the Mirror online.

One thing is for sure, customers love their ASOS (As Seen on Screen) clothes.  Let’s hope the web retailer can overcome and recover soon.   At this time, the ASOS website is still off line.