Burberry and The RealReal collaborate for sustainable fashion
Burberry and The RealReal are aiming to support and promote the benefits of a circular economy for fashion by encouraging customers to extend the life of their products through resale. British brand Burberry never looses it luster. Indeed, Burberry is a brand that ages wells and is in demand even if it is vintage. Because Burberry is always in demand, buyers are as attracted to previous collections as well as new collections. According to The RealReal, resale demand for Burberry has increased by 64% year-on-year, with searches for Burberry on the site rising fastest among Millennial and Gen Z customers.
In order to attract new Burberry items for resale, customers who consign Burberry pieces at The RealReal are being offered an exclusive personal shopping experience in select Burberry stores across the U.S. and British high tea at a Burberry store. It is hoped that by offering Burberry resellers special perks that they will continue to bring their items to The RealReal rather than competitors like eBay or Poshmark.
Driving a more circular economy for fashion is central to Burberry’s five-year “Responsibility Agenda” to 2022 and as part of this Burberry continues to expand ways to reuse, repair, donate and recycle products and materials. Recycling vintage clothing helps to preserve the planet’s precious resources and slows the production of counterfeits that may only be worn for a short time and then discarded.
What do you think readers? Will you be incentivized to consign Burberry items to The Real Real in exchange for a shopping experience at a Burberry brick & mortar store and a cuppa tea?