Burberry and The RealReal collaborate for sustainable fashion

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Burberry and The RealReal are aiming to support and promote the benefits of a circular economy for fashion by encouraging customers to extend the life of their products through resale.  British brand Burberry never looses it luster. Indeed, Burberry is a brand that ages wells and is in demand even if it is vintage.  Because Burberry is always in demand, buyers are as attracted to previous collections as well as new collections.  According to The RealReal, resale demand for Burberry has increased by 64% year-on-year, with searches for Burberry on the site rising fastest among Millennial and Gen Z customers.


Burberry showed a mixed of the functional and the edgy at London Fashion Week for Spring 2016.

In order to attract new Burberry items for resale, customers who consign Burberry pieces at The RealReal are being offered an exclusive personal shopping experience in select Burberry stores across the U.S. and British high tea at a Burberry store.  It is hoped that by offering Burberry resellers special perks that they will continue to bring their items to The RealReal  rather than competitors like eBay or Poshmark. 

Burberry at the Real Real

Look for new Burberry items listed soon at The Real Real.

Driving a more circular economy for fashion is central to Burberry’s five-year “Responsibility Agenda” to 2022 and as part of this Burberry continues to expand ways to reuse, repair, donate and recycle products and materials. Recycling vintage clothing helps to preserve the planet’s precious resources and slows the production of counterfeits that may only be worn for a short time and then discarded.

Burberry Autumn/Winter 2014 Campaign

A tribute to the best known Trench Coat in the world:Burberry Autumn/Winter 2014 Campaign

What do you think readers? Will you be incentivized to consign Burberry items to The Real Real in exchange for a shopping experience at a Burberry brick & mortar store and a cuppa tea?


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.