Burberry Spark Eyewear collection: Great Marketing + Music

Since it’s Music Monday it’s a good time to talk about the intersection of  fashion and music.   Burberry has done a fantastic job finding great music from emerging bands and using it to promote their fashion items.   The music at Burberry runway shows  has always provided a great backdrop  from their well-crafted and beautiful collections.   Every runway show is as beautifully crafted as an old MGM musical. For their sunglasses campaign, Burberry has picked some great new groups to show off their sunglasses alongside their music.   The new Burberry Spark Eyewear collection launched last week.   Three bands are promoting the new eyewear.  I’m fascinated with the video of the British band Coastal Cities performing their track ‘Nothing Ever Changes’ on the set of the new Burberry Spark Sunglasses campaign. Take a listen.  They are incredible, as are all the bands participating in the campaign.  Other videos include The Night VI – ‘Skyline’  and Broken Hands – ‘Alarms’, do give them a listen.