COACH Launches Coach x Selena Gomez Handbag Collection
Anxious to update and revitalize their brand image for a younger audience, COACH is about to launch the Coach x Selena Gomez Collection. The new collection features a striking over sized bag fittingly christened the Selena Grace Bag.
The Selena Grace is a double-handled carryall named after the star and the quality she most embodies. According to COACH the bag is designed to reflect Gomez’s effortless all-American style. Distinctive features of the Selena Grace bag include Gomez’s hangtag bearing her signature and a storypatch sewn inside with her empowering message: “To be you is to be strong.” More positive affirmations abound as the bag is further customized with “Love yourself first” in Selena’s handwriting—a phrase inspired by one of her tattoos—embossed onto the base of the bag. This is a landmark for COACH, putting positive affirmations inside bags inspired by tattoos, but this is their new marketing approach. Sigh.
Although I am unimpressed by the positive messages, I do think this is a very handsome bag–you don’t have to like Selena Gomez to fall in love with this bag. The Selena Grace bag is available in three exclusive colors: Selena Black Cherry, Selena White and Selena Red. The collection also includes bag charms, wallets and the Selena Wristlet.
As part of the marketing launch for the COACH X Selena collection, COACH is offering handbag lovers the chance to win an autographed Selena Grace bag and a trip to New York. The sweepstakes offer customers a chance to win one of 150 signed Selena Grace bags, as well as one grand prize: A signed bag and a trip for two to meet Gomez in person at the COACH House flagship store in New York on September 13. Customers can enter for a chance to win at Coach.com or at any U.S. Coach retail store from Friday, August 4, to Tuesday, August 22, 2017.
The COACH x Selena Gomez collection will be available for pre-order online at Coach.com beginning on August 14 and available in Coach stores globally beginning September 1, 2017.