Compassion Brands to Launch Anti-Bullying Fashions at JCP J.C.Penney

Compassion Brands-Anti-Bully logo

Compassion Brands is set to launch an exclusive collection for retailer J.C. Penney in stores nationwide coming this July 2014. The Anti-Bully brand is designing an exclusive line of bracelets for teens, which will include positive messages focused on the powerful message of Anti-Bullying. So what kinds of fashions and accessories can help promote and Ant-Bully message? 

Based on the premise that “What You Wear Can Make a Difference”, the collection will offer Anti Bully bracelet sets including the ‘One For Me/One For You’ friendship bracelets. These bracelet sets will include messages such as, “Nobody Likes a Bully” “Be Yourself, Be Strong, Be Happy” and “Love Hope Peace“. The bracelets will come in black, white and pink and several bracelets will come in each set. Teens can wear and share these positive messages with friends and spread the word about Anti Bully one friend at a time.

Compassion Brands donates proceeds from each item sold to the Anti Bully charity which supports organizations such as Teen Line, a hotline that bullied teens can call into and receive proper guidance. The collection will retail at $8 and will be sold in over 500 store locations as well as online.   I think this is a great initiative and maybe a good way for teens to become more aware of the emotional damage bullying can cause.