eBay’s Derek Lam Collection Now on Sale online and via iPhone App

Derek Lam’s collection for eBay is now on sale at eBay, and eBay is pushing hard to get consumers to hit the “buy it now” button.  Adding to all the press and hype on the collection, eBay has launched a new mobile app for the iPhone to lure consumers in.  Will it work? I don’t know.  The Lam collection looks good, but most pieces are just under $300.00, which to me at least, is a bit high.   Some of you may recall that Lam  unveiled a ready-to-wear collection of original designs at a presentation during New York Fashion Week in February 2011.

Pictured: The final five, Derek Lam for eBay Collection.

Following are the final selections with prices in US dollars. (pictured above from left to right above.)

•  The Black Tie Dress – Black cotton poplin black tie evening dress | Price: $275.00
•  The Boho Dress – Multi-color floral print georgette boho halter dress | Price: $295.00
•  The Sun Dress – Indigo denim sun dress | Price: $195.00
•  The Shift Dress – Black cotton poplin shift dress with peplum back | Price: $175.00
•  The Chemise Dress – Multi-color floral print georgette chemise dress | Price: $225.00

The pieces went on sale on eBay on May 10th.  I really like the innovative idea of crowd-sourcing a designer collection via eBay.   Fashion should be for the end-user, the customer who wears the clothes to select, not the buyer from the department store.  With this collection, there is no doubt that the customers have selected what they want to wear.  I just don’t think they wanted it to cost this much 🙂 Wonder if this will go on sale, just like a department store collection?