Beauty Products Tied to Film: Great Gatsby Make-up and True Blood Perfume

Pictured: A still from the upcoming film version of The Great Gatsby.

The merchandising already rolling for Baz Luhrmann’s upcoming film of F. Scott Fitzgerald’s The Great Gatsby is pretty amazing.  The fall runways were alive with reincarnations of the flapper look, and now it seems the beauty industry is ready to follow suit.  UK makeup and beauty brand Boots has announced a Great Gatsby collection of the Boots 7 make-up line.  In the UK, the line is expected in drug stores in October and November.  That means it just might come to Target in the US around the same time, since Target carries the Boots products. I’m curious to see these products. I have visions of red lipstick for bee stung lips and dark, clumpy mascara ala Zelda Fitzgerald. Of course the original beauty product from the actual time of The Great Gatsby is Chanel No. 5.  I wonder if Chanel will get on board with the movie marketing tie in merchandising?  It’s possible  that Daisy Buchanan wore Chanel No 5.

In another film related beauty tie in, HSN (Home Shopping Network) has announced a perfume and beauty brand inspired by the HBO series True Blood.  Do vampires wear perfume and make-up?  Now they do.  Even vampires have to look and smell good. The new brand will be called Forsaken, a “unique collection of beauty products inspired by the hit series True Blood.  HBO has aligned with Forsaken LLC,  to create a one-of-a-kind luxury collection which includes: the Forsaken signature fragrance created by Givaudan; beauty products from Deborah Lippmann and home fragrance products from D.L. & Co.  All of these products will be sold on HSN.  This I gotta see.  The collection will debuted on Aug. 9th on HSN at midnight, literally the witching hour.  The fragrance is described as “Pulpy fruits paired with crisp pear notes are followed by mid notes of night blooming jasmine, also fittingly known as Queen of the Night. Ultra feminine, yet sultry, the fragrance will cast a spell on everyone. ” Hmm, a spell?  The spell seems to be luring consumers in with a marketing campaign based on a popular TV show.