CoverGirl Gets Edgy: The New Face of the Brand is Pink
Both ET (Entertainment Tonight) and The Huffington Post have reported that flamboyant singer “Pink” is the new face for CoverGirl cosmetics. Some of you may remember that super model and very traditional “All American” looking blond/blue eyed model Cheryl Tiegs was once the face of CoverGirl. The slogan then was “clean make-up, CoverGirl’s the one.” Now Pink’s the one the brand has selected to put a new face on their product. Of course, as you would select, Pink is very happy about this partnership, er paycheck. “I have a lot to celebrate,” the mom of one said in a statement. “I called my new album ‘The Truth About Love,’ and the truth is that I have my beautiful family and baby girl, my new music, and now my partnership with CoverGirl to love.” Truly, all you need is love and maybe a little cash to go with it 🙂
I think the truth about Pink and CoverGirl is that the brand wanted an edgy new look and an ambassador with a strong social media following that would get them some attention. Enter Pink. The campaign will kick off this fall, right about the same time as Pink’s new album hits stores. Pink or no Pink, I think that CoverGirl cosmetics are great, affordable products. I was gifted with some of the CoverGirl Clean medium light foundation product at the recent LuckyFabb conference in June and have been using it since then. I’m really pleased with the product as a foundation and a concealer. The product smells like old friend Noxzema and provides smooth coverage over red spots and blemishes. With a retail price of about $6.99, this is a cosmetic I can really afford to use and love. In fact, I stopped using my higher priced foundation that I purchased at an upscale department store because I like the CoverGirl product better. Bottom line, it’s a product that works. I’m sure that CoverGirl Cosmetics/aka Procter & Gamble, hopes that Pink can make consumers take notice again of a product that’s been on shelves since 1961 and has always been affordable.