H&M Announces Plans to Show at Paris Fashion Week

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Zazzle Paris Postcard

British Vogue reports that “H&M will hold its first fashion show in eight years on February 27 during Paris Fashion Week.”   According to Vogue, the runway show will present 25 looks H&Ms  autumn/winter 2013-14 collection.  Ironically, H&M, once looked down upon by the world of haute couture, will show at the same venue  where Yves Saint Laurent and Christian Dior have shown collections:  the grand Musée Rodin.

“We felt excited about the collection and we really wanted to show it,”  spokesman Håcan Andersson told Women’s Wear Daily (WWD.)

H&M hasn’t been seen at a fashion week show since they presented in New York in 2005, so this is exciting. I’m not aware of any other “discount” retailer showing at Paris Fashion Week, so this is indeed exciting.  The fashion industry is indeed changing.

Other high street retailers set to show during the upcoming fashion weeks in include Topshop at London Fashion Week and Whistles (a favorite of Kate Middleton, the Duchess of Cambridge.)   It’s a recessionista revolution.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.