H&M Shares Guidelines for Shopping Isabel Marant: Get in Line

Fashions from the upcoming Isabel Marant collection for H&M

The new H&M Isabel Marant collection is due in select H&M stores on November 14, 2013 at 8 am. To get shoppers prepared for the launch, and limited quantities, H&M has posted a guide to shopping the collection. Here’s what you need to know to get in line to buy your Isabel Marant. It’s no surprise that customers will have to get in a queue to shop.

H&M has posted the guidelines for shoppers to get their upcoming Isabel Marant collection.

Line-up:

Per guidelines on the H&M website.  ” The first 300 people in line will be given a colored bracelet that represents a group; and there are 14 colors with one from each group of 30 customers. Your color determines when it’s time to shop in the designer collection area. Each group will have 15 minutes to shop, with 5 minutes between slots.”  Each group will have just 15 minutes to shop.  According to Racked NY, the number is now 420 people for the colored bracelets, but that hasn’t yet been posted on the H&M site.  Racked also states that “the collab will hit the  (H&M) site at 12pm EST. This is the first time H&M has had e-commerce during a collaboration launch.”

Limits on Quantities:

You will be able to only buy one of each item in each style when you shop online.  So if you shop via the website,  you can buy only one pair of silver shoes, one red and black sweater, an so forth.  This sounds like a good way to stop individuals from doing collection hoarding and then reselling on eBay.

Returns

This time H&M has stringent return limits.  “Returns from the collection are accepted for three days only.”  So no more 9o day return policy, and no more returning items after they’ve been posted for a while on eBay and haven’t sold.  Lingerie will simply not be returnable due to hygiene concerns.

So if you’re heading to H&M early on Nov. 14th or even the night before on Nov. 13th, then be sure you read the rules before you go. I’ve lined up to shop quite a few of these collections and in my experience the line in long and shopping time is short.  Things don’t last on the racks so if you like it, grab it.