Fashion
H&M Tweets Picture of Isabel Marant Dress
Isabel Marant models a dress from her forthcoming H&M Collab photo via H&M Twitter
Twitter is the new telegraph and electronic press release, especially in the fashion world. So what better way for H&M to promote their upcoming collaboration with Isabel Marant, than by sending out a preview via Twitter. The picture was not a professional model wearing a garment for the collection, but surprisingly the designer herself trying on one of the dresses, then checking out her reflection in the mirror. It’s no glamour shot, but rather a piece of digital storytelling showing the designer actively involved in the creation of her H&M line. What do you think readers? Do you like the dress or do you think it’s needs a bit more staging via a professional model in full hair & make-up? In the photo, Ms. Marant is modeling a a black and white print dress and tasseled boots both from her H&M collection.
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