H&M Tweets Picture of Isabel Marant Dress

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Isabel Marant models a dress from her forthcoming H&M Collab photo via H&M Twitter

Twitter is the new telegraph and electronic press release, especially in the fashion world. So what better way for H&M to promote their upcoming collaboration with Isabel Marant, than by sending out a preview via Twitter.  The picture was not a professional model wearing a garment for the collection, but surprisingly the designer herself trying on one of the dresses, then checking out her reflection in the mirror.  It’s no glamour shot, but rather a piece of digital storytelling showing the designer actively involved in the creation of her H&M line. What do you think readers? Do you like the dress or do you think it’s needs a bit more staging via  a professional model in full hair & make-up?  In the photo, Ms. Marant is modeling a a black and white print dress and tasseled boots both from her H&M collection.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.