New York Fashion Week

New York Fashion Week: Mara Hoffman Spring 2013 Goes Tropic

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Pictured: My favorite look from designer Mara Hoffman  Spring 2013 
(Photo Credit: Randy Brooke)

If you’re looking to personify cool for Spring/Summer 2013, then check out Mara Hoffman’s creations.  The designer showed at New York Fashion Week last weekend to a standing room only crowd of celebrities (Lil’ Kim), buyers, press and bloggers. The inspiration for this season’s collection was the Hawaiian word “Aloha.”  Aloha means peace, affection and sometimes compassion. That spirit was appropriate for the garments that came down the runway.  Ms. Hoffman’s billowing maxi dresses with exquisite prints are impossibly lovely and seem to breathe with easy movement.

Pictured: Mara Hoffman took New York Tropical for  NY Fashion Week
(Photo Credit: Randy Brooke)

Think Island Girl with this collection of swimsuits, Bermuda surf shorts, long dresses and even a long appliqued skirt worn with a cropped bustier top— the new chic hula skirt. “Each season, my goal is to take the audience on a journey and express the transcendent feeling of love & positivity.,” says Ms. Hoffman. “This is what we wish to be known for and want to capture in our shows; always celebrating beauty and having a little fun with it.”  

I look forward to seeing this collection in stores for the Spring season, and I’ll definitely be putting the long dresses on my sales alert list.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.