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Nordstrom Thanks Customers with a Holiday Campaign: Love Nordstrom

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Love Nordstrom

Nordstrom has launched a “Love Nordstrom” Holiday Campaign as a thank you to customers.

Throughout the years, the one thing that has always a big competitive differentiator for Nordstrom has been their customer service.  So it’s stroke of genius for Nordstrom to pay homage to their customers with their new holiday campaign called fittingly enough,  Love Nordstrom. With this year’s campaign, Nordstrom is expressing gratitude to their customers in way that I think will connect emotionally with customers. If you visit, you can see the stories of more than 30 real Nordstrom customers from Los Angeles, Nashville and Seattle featured in the “Love Nordstrom” campaign,

“This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.

One of the things we love about the campaign is the charming video of Nordstrom employees singing the song “Thank You for Being Friend.”  It’s very sweet and kind of cool.

Of course, the campaign is retail bait to get customers feeling good and into Nordstrom stores or online to start buying their gifts. The retail goal is clear– Nordstrom hopes to be a gift-giving destination that inspires customers at all price points. A few highlights of the holiday shopping season at Nordstrom :

  • Available now, the company is introducing Mini Boden inspired by Roald Dahl – an exclusive limited-edition collection for kids celebrating six stories including Charlie and the Chocolate Factory, Matilda and more.
  • Starting November 18, Nordstrom VP of Creative Olivia Kim will curate ‘Love, Pop-In@Nordstrom,’ a colorful holiday selection of apparel, accessories and tech toys including everything from smart luggage to unisex casual wear, turntables to instant cameras, cozy candles to nail art supplies, and more.
  • Starting November 25 in select stores, Nordstrom is launching shops with fresh gifting ideas such as Wit & Wonder (a one-stop shop for gifts with personality), The Trim Shop (featuring ornaments and decor), The Wonder Bar (for stocking stuffers), The Toy Shop (of course), Bow & Drape (for personalized gifts) and Gifts & Glam (for beauty).

For more gift ideas from Nordstrom, check out our Nordstrom gift guide of items that are $100 or under.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.