New York Fashion Week

NYFW: Whitney Port presents her Whitney Eve Spring 2013 Collection in a Fan Funded Fashion Show

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Pictured: The reality star steps out, Whitney Port waves after her NYFW show (picture via  MBFW.)

Last week the former star of The Hills, Whitney Port, presented her fashion line Whitney Eve at New York Fashion Week.   Her spring collection  featured everyday wear from convertible party dresses to charming menswear-inspired pieces complemented by alluring colors and original patterns.  The emphasis was definitely on comfort with a playful twist.

Pictured: One of Whitney Eve’s inspired menswear suites. (picture via MBFW images)

Perhaps just as interesting as the show itself was the way the former TV star sought funding to show at Fashion Week.  The realty,TV star, now designer, turned to crowd-funding site,  Indiegogo to raise money to fund her label and her show.  ‘I’m doing something that’s never been done before: the first-ever fan-supported fashion show at fashion week in New York,’ noted Ms. Port in a video that accompanied her pleas for financial help.  If you watch the video, note she says “crazy” at least 5 times. Fashion Week is like crazy.  And she’s been working like crazy on it.  Crazy.  Like it or hate it, you have to admit this is a novel approach to seeking capital. Ms. Port’s pleas was successful in raising funding. According the the Indiegogo web page results Ms. Port raised over 10,000.  What do you think readers? Would you contribute to the funding of the Whitney Eve clothing line, or do you think Whitney should have more privately attempted to secure funding?


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.