Post Emmy Fashion: Sofia by Sofia Vergara Collection Launches at Kmart

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Pictured: Pinup Posed Sofia Vergara in her Kmart Leopard Print Dress. (photo by Norman Jean Roy via Kmart)

Hot on the heels of the Emmy fashion red carpet parade, Kmart has announced Sofia by Sofia Vergara Collection.  You know you were waiting for the sexy star of modern family to come out with some reasonably priced lingerie, weren’t you?  So what can you expect from this collection? A quick scan of shows me that the Sofia collection includes animal print T-shirts ($16.99), sweater-knit miniskirts ($24.99), a lace-sleeved knit dress ($36.99) and double-zip faux leather jackets ($59.99).  There’s also an attention getting a leopard-print dress with corset style bodice  (pictured above on Sofia for $44.99).  It’s all a bit tarty.  I’m not sure it’s worthwhile as I haven’t seen any of it, but the prices are in the lower range, (most pieces under $40.00.) 

Pictured: Do you need the figure of Sofia to wear this stuff?  (photos via Kmart)

I think it’s interesting that the line hits stores about the same time as J Lo’s clothing line hits Kohl’s stores. Apparently, you can’t have too many discount TV diva lines for sale.   What do you think readers? Are you jonesing for some Sofia from Kmart?  If so, and you are in the New York City area, then you might want to drop by the Kmart store tomorrow at Astor Place. The Modern Family star, will be unveiling her new clothing and accessory collection at Kmart’s New York City Astor Place location. The first one hundred customers to arrive will have the chance to meet Sofia and receive an autographed poster.

So if you want to meet Sofia , save the date of Thursday, September 22, 2011 at 1:30PM Kmart Astor Place Store, on 770 Broadway (between 8th and 9th St.) 

If you go, leave me a comment and tell me what you think.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.