The Recession Makes Strange Bedfellows: Karl Lagerfeld and Diet Coke

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Pictured: Karl Lagerfeld and Lily Cole Celebrate The Designer’s Latest Collection For Diet Coke

Check it out! Karl Lagerfeld, the designer for the House of Chanel, has designed 3 new bottles for ….wait for it, Diet Coke.  Yes, the economic downturn makes strange bedfellows.  I smell the strong scent of a talented designer cashing in.  OK, that’s fine.  Bravo KL.  But will his special Diet Coke bottle sell more soft drinks for the brand?  I’m not so sure about that.   Does anyone buy diet drinks because of the bottle?  Click here to watch the famous designer shill/hawk his Diet Coke collaboration.  I can’t help but wonder what Mademoiselle Coco would think.  I also wonder how much Lagerfeld was paid to design a soft drink bottle.  I’m putting Lagerfeld on my watch list for brand endorsements.  I can’t wait to see his Macy’s collection due this Fall.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.