Sized to Fit: InStyle & TrioFit Tech launch shirts in Bra Sizes

White Shirts Sized by Bra Size to ensure proper fit

What’s the most important consideration for most women when buying a shirt? For me, its ensuring proper fit around the chest area so that there is no puckering. So it’s interesting that finally so one is launching a line of shirts that are sized by bra size.  The editors of InStyle magazine, have come up with  InStyle Essentials, a collection of chic, white, button-front shirts using TrioFit, a patented sizing system that allows women to shop by bra size, ensuring a nearly custom-fit.

The only shirts to be sold by bra size, the InStyle Essentials “Perfect White Shirt Collection” is available in 30 sizes ranging from 32B – 40H, providing a great fit for women of all proportions and shapes, whether large or small-busted. The collection launches with three styles: classic button-front, weekend tunic, and the bow blouse.   Look for the shirts , priced at $59.99 each online at Shop Essentials.

I’m looking forward to checking this collection out.  Usually, it’s a hallmark of an upscale designer or a good tailor that additional darts for shaping at the bust line, or hidden snaps under a button placket, are added to a shirt to ensure there is no puckering.  But this is the first thing I have heard of that takes into account the cup size. InStyle Editor Ariel Foxman explains why InStyle collaborated on these shirts.

“So many women write to us at InStyle about their struggle to find well-fitting clothing that we were compelled to find a solution.  Given that the white shirt is both a wardrobe staple and notoriously tough to fit, we decided to start with this collection of great-looking basics,” says InStyle Editor Ariel Foxman. “The collection solves a common fit problem associated with button-front shirts: They often fit through the torso, but pull across the bust.  Our solution is an affordable, ‘nearly custom’ wardrobe staple.”