Superbowl Style: Askov Finlayson for Target Capsule Collection

If there is such a thing as Superbowl style, Target is paving the way with a new collection from Askov Finlayson.  Askov Finlayson  is a popular Minneapolis based clothing brand known for their  NORTH products designed for cold weather activities.  According to the brand, ‘there’s no such thing as bad weather, only unsuitable clothing.”  With Minneapolis preparing to host Super Bowl LII on Sunday, Feb. 4, 2018, its a good time for sports fans to look at suitable clothing, because you know it’s going to be cold in Minneapolis!

Askov Finlayson for Target Project North items.

Askov Finlayson for Target features more than 50 products including clothing and accessories for men, women, kids, toddlers and babies.

Outdoor gear from the Askov Finlayson for Target collection.

The collection (like previous Target collections for Liberty of London and Missioni) Askov Finlayson for Target offers more than apparel, there are also home décor products, adventure gear and winter sporting items (like a snow tube.)

The new Askov Finlayson for Target collection features clothing for cold weather for the entire family.

According to Target, ” The capsule collection celebrates the North—a movement originated by the brand’s co-founders, brothers Eric and Andrew Dayton. As part of the partnership, Target and Askov Finlayson are also providing a joint grant to the Wilderness Inquiry, a Minnesota nonprofit that helps under served kids across the state experience the joy of wintertime activities.”