Target Announces New Designer Partnerships: Hat designer Albertus Swanepoel + jewelry designer Dana Kellin

Pictured: Wire wrapped earrings by LA Jewelry Designer Dana Kellin

The folks at Target keep signing up new designers all the time.  Next up are Hat designer Albertus Swanepoel and  jewelry designer Dana Kellin. South African-born milliner Albertus Swanepoel has been a constant in the fashion world since 2004, when he began collaborating with several prominent New York designers. His Target  collection will feature 14 colorful women’s hats, each priced at $19.99.

  “I’ve enjoyed partnering with Target and translating my hand-crafted designs into a more affordable line,” said Albertus Swanepoel. “The collection is inspired by my South African heritage and features seasonal colors, leopard print and an array of fashionable trims.”

Los Angeles-based luxury designer Dana Kellin is widely recognized for pioneering the trend of wire-wrapped jewelry (see the picture above. )  Her Target range will be priced from $9.99 to $49.99 and includes an assortment of delicate necklaces and earrings.

“My collection for Target mirrors my distinctive wire-wrapping technique that is seen in my handcrafted jewelry,” said Dana Kellin. “By partnering with Target, I’m able to bring my jewelry to a much wider audience, while maintaining the quality of my designs.”

Both collections will be available for a limited-time beginning Oct. 30, 2011 at most Target stores and Target.com.  Congrats to both designers for landing these deals and going mass-market.  I’ll be anxious to see their designs at Target, and of course review them.