Who’s That Girl? Topshop Kicks off Twitter #WhosThatGirl Holiday Social Media Campaign with a Mystery Star
Picture a beautiful sparkling holiday party dress worn by a Hollywood A-lister, set against the sound of tinkling piano keys. A the mystery girl in a fabulous dress steps out, but only for an instant. Who is it? Who’s that Girl? That’s the eternal question (well not really) that Topshop is asking on Twitter. Topshop is launching a holiday campaign from now until Dec. 3rd (click here to read the details) The campaign features video clues and Tweets with the hashtag, “#WhosThatGirl.” In a series of videos, the mystery lady will beseen out and about in London and getting ready for the holiday season. Speculation runs rampant on Twitter today as to her identity. Who can it be? Don’t ask me, I’ll never tell 🙂
Watch the first Teaser video and start thinking about who the mystery fashionista is. Then start guessing. You’ll want to guess to be entered into a prize draw for some holiday shopping! Follow the Tweets from Topshop and me to pick up some clues to tell you who the mystery lady is. One lucky entrant will win a prize for guessing who the mystery lady is. Watch the teaser video, then go to www.topshop.com/whosthatgirl to register your guess for a chance to win a £500 shopping spree (approximately $802 USD). I’m reading the tweets with the hashtag #WhosThatGirl this morning to read the guesses from Twitter….pretty interesting choices. We have to wait until Dec. 4th for the full Topshop video and the big reveal!