Who’s That Girl? Topshop Kicks off Twitter #WhosThatGirl Holiday Social Media Campaign with a Mystery Star

By  | 

The glittering holiday dress from Topshop in the teaser video

Picture a beautiful sparkling holiday party dress worn by a Hollywood A-lister, set against the sound of tinkling piano keys.  A the mystery girl in a fabulous dress steps out,  but only for an instant. Who is it?  Who’s that Girl?  That’s the eternal question (well not really)  that Topshop is asking on Twitter.   Topshop is launching a holiday campaign from now until Dec. 3rd (click here to read the details)  The campaign features video clues and Tweets with the hashtag, “#WhosThatGirl.”  In a series of videos, the mystery lady will beseen out and about in London and getting ready for the holiday season.   Speculation runs rampant on Twitter today as to her identity.  Who can it be? Don’t ask me, I’ll never tell 🙂

Who’s That Girl Walking Around London? Topshop wants you to guess.

Watch  the first Teaser video and start thinking about who the mystery fashionista is. Then start guessing. You’ll want to guess to be entered into a prize draw for some holiday shopping!  Follow the Tweets from Topshop and me to pick up some clues to tell you who the mystery lady is.  One lucky entrant will win a prize for guessing who the mystery lady is.  Watch the teaser video, then go to to register your guess for a chance to win a £500 shopping spree (approximately $802 USD). I’m reading the tweets with the  hashtag #WhosThatGirl  this morning to read the guesses from Twitter….pretty interesting choices.  We have to wait until Dec. 4th for the full Topshop video and the big reveal!


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.