Topshop Uniques Spring 2014:Immersive Digital Show will Chirp

A preview of Topshop’s Digital Chirp Garden for London Fashion Week

Topshop has been an innovator in putting on Digital fashion shows that have been able to  include Fashionistas around the globe via technology & social media. This season, they’ve come up with another innovative way to share their fashions. Topshop has partnered with the new innovative digital platform CHIRP to offer customers a unique insight into the show. The venue for this seasons show is one of London’s most iconic landmarks – Regent’s Park, in a space designed by renowned architect Pernilla Ohrstedt.  Read on to get all the details and find out how you can get a front row seat on Sunday, Sept. 15th when the show starts at 3pm GMT (London time.)

London’s Oxford Circle, home to their Topshop Flagship Store

The Topshop brand has been  world-renowned for it’s support of emerging talent in design, music and creative arts, so partnering with pioneering sound technology Chirp, is a natural extension for the brand.   So what is Chirp? Chirp, is a next generation media tool, designed for quick and easy sharing of information between people in the same place via a ‘chirp’ sound.  So basically when you share with your friends, they should hear a little birdy sing or a Chirp.    “Each season, we set ourselves the challenge to innovate and excite in a different way with the UNIQUE show; not only in terms of our Collection and show space, but also how to engage with and involve TOPSHOP fans worldwide,” says Topshop’s CEO Sir Philip Green. ” The link with Chirp is fun and we love the fact that it allows people to discover new aspects of the Collection and what goes on behind the scenes at UNIQUE through creating iconic images to story tell.  With my personal belief that product is king I am a great fan of the tag-line “Let the clothes do the talking.”
The Topshop Unique show experience is built around offering viewers a completely immersive experience that is personal and can be shared with friends. Everything from the music to the clothes to the beauty can be purchased and shared across every platform, channel and device.  In the past, users watching the show have been able to share pictures of the looks and make-up they love with other users watching the show.  The social sharing makes the runway show a great discussion topic for all the viewers, and it becames very engaging as new conversations are started.

Read on to learn all the way Topshop fans & fashionista can engage in this years Uniques show from London.

Digital Display and Chirp

Topshop’s world famous Oxford Circus store will feature a Chirp and Twitter garden that shoppers can walk through to receive content, and attendees to the fashion show will be sent images from several Chirp locations around the site. The Topshop homepage will feature a Chirp Gallery so that you can receive the same content at home.

TWITTER (my favorite social sharing too!)

Topshop will host a live Twitter Gallery on the homepage from the morning of the show so that viewers can see all the final preparations that go into a fashion show attended by the world’s media and celebrities. Topshop has also asked it’s key fashion-insider friends to tweet from the front-row and backstage giving viewers at home the most up-to the minute action.

Customers can also join the conversation with the Fashion Tweet Off on the homepage. They just need to review the #Topshop show in 140 characters to win tickets to next season’s show. So remember to Tweet along, and you could win tickets!

CUSTOMIZE THE CATWALK APP

Following the success of the ‘customise the catwalk’ app and the ‘shoot the show’ camera button, users will be able continue changing the colour of selected key looks and accessories and share them the moment they hit the runway with their friends or order them instantly with delivery 3 months ahead of industry lead times.

VINE

Topshop will be posting live content from backstage using Vine.

iTUNES
Music will be available to share and download on topshop.com from itunes both during and after the show.

TOPSHOP BEAUTY

The Topshop Make-Up look will be available to buy straight away after the show. Furthermore, 50 limited edition make-up bags have been created using a key print from the catwalk collection. Watch the show preview here!